The Best Press Release Writing Principals in AI era

For people working with media and PR, it’s quite easy to spot AI generated press releases. AI output is wordy, repeating to the point of annoying. Without human revision, it’s hard to read.

But even before the AI era, many press releases are full of jargons that are quite difficult to read. The reason is simple and cleverly pointed out by this article I read on PR News Releaser: “Think Like a Reader” is the Best Press Release Strategy – … they’re written for the wrong audience… disconnect between what companies want to say and what readers actually want to read.

How true is that.

Even highly educated people would appreciate a press release written in simple words and clear explanations, not just generic self-praising, self-promotion sentences.

The article also provide clever strategies on how to convince your boss that writing to the reader is the right way to compose a press release. Check it out.